College Renaissance Corps

CRCorps’s initiative is to recruit community college students enrolled in high-demand industry credential and degree programs with an initial focus on Advanced Manufacturing and Supply-Chain/Logistics to serve as near-peer recruiters and industry ambassadors.

Services

Strategic Marketing

Branding

Social Media

Press Outreach

20,000

Lorem Ipsum

20,000

Lorem Ipsum

20,000

Lorem Ipsum

THE CHALLENGE

A new organization without an established voice, CRCorps’ main goal was to develop into a nationally recognized brand, create a robust communications funnel, and to learn the building blocks of social media marketing. SGS started from the ground up as new campuses were quickly being added.

From crafting the branding and key messaging, to creating and growing social media channels and educating both new ambassadors and staff, SGS was an integral part of CRCorps standing tall in less than 7 months.

THE SOLUTION

SGS established internal and external communications. Internally, SGS onboarded their ambassadors, taught and guided ambassador content creation.

Externally, SGS elevated their social platforms through strategic marketing mixes and expanded their brand visibility through targeted press releases.

This comprehensive strategy ensured a seamless transition into an efficient marketing workflow for CRCorps.

THE IMPACT

CRCorps now feels empowered to handle their social media efforts in-house. They’re focusing on boosting specific social channels, and continue with SGS’s recommended strategy for managing ambassador content and further amplifying their brand.

SGS remains a trusted PR partner, continuing to support CRCorps as they continue to expand nationwide.